Williams Sonoma Trade & Contract

This B2B arm of Williams Sonoma Inc. caters to designers, architects, hoteliers, home developers, and other industry professionals; Trade & Contract serves each of the many brands under the WSI umbrella: Williams Sonoma, Williams Sonoma Home, west elm, Pottery Barn, Pottery Barn Kids, PBTeen, Mark & Graham, and Rejuvenation—each with a distinct visual language. Meanwhile, the Trade & Contract program has a unique brand voice as well, which must complement but not overwhelm the look of the 8 brands it promotes. Working within such parameters sounded daunting at first, but was surprisingly manageable. I primarily built emails and digital pieces, also designing print ads, case studies, signage, event invitations, brochures, and other collateral as needed.